The HD Spatial website was a over-haul from their previous site. As their brand was growing they needed to fit their online presence to solidify their image while clearly communicate their complexity. The goal with this site is to allow repetition in the design for visual consistency while the content holds the intricacy. The intention around personnel representation was clean, minimal and consistent to promote equality across the team. There was also design choice around the iconography to provide the perception of simplicity around multi-layered ideas.